You’ve heard the stats and yes, video IS a hot tool for creating traffic to your website and leaving a lasting 3-dimensional impression with your clients.
This session is for you if:
- You want to serve and connect with your clients more effectively and think video might be the way
- You have a product, service or cause you are passionate about and want to use video to get your message out there
- You have specific questions about your messaging and video strategy you want answered by a producer with experience in all stages of video production (writing, shooting, editing)
- You want to be proactive about your media strategy (and do it right the first time!)
You will learn:
- How to design the components of a successful video branding strategy
- Ideas for creating your media strategy in alignment with your vision and mission
- Hot tips for engaging the media to get your message out there
- Script-writing secrets and how to create compelling messages that speak directly to the hearts and minds of your ideal client
- How to prepare for your studio session – best practices for looking hot and staying cool during your shoot
- Ideas for creating your own video channel – how to use YouTube and Vimeo to build your brand
The workshop will conclude with a Live Q & A session to address your specific questions about video production and media relations. You will also be invited to put your knowledge to use and attend our follow-up event: ‘Video Branding Studio Session’.